TRUE linkswear (TRUE) PGA TOUR brand ambassador Chris Kirk wore LUX Pro en route to winning the 2023 Honda Classic at PGA National Resort and Spa’s Champion Course on Sunday. The Atlanta native and former University of Georgia standout won in a playoff against Eric Cole, earning $1,512,000 in his first victory in seven years Read more…
When it comes to golf equipment and apparel, no channel has grown like direct-to-consumer over the past two years. This exponential increase was partly out of necessity during the pandemic, sure. But as an unintended byproduct, consumer comfort level with buying anything from full sets of golf clubs to hoodies and hats online has reached Read more…
Remember that favorite pair of sneakers you had as kid? Now imagine those kicks upgraded with a high-performance golf shoe outsole and a high-tech, comfort-driven insole developed through years of R & D. That’s exactly what TRUE linkswear has created with its new Future Staples Line, starting with the highly-anticipated FS-01. The Tacoma, Wash.-based brand Read more…
Fall is just around the corner, and with its arrival, we turn our attention to one of our favorite seasons on the golf calendar. Shirt sleeves give way to quarter zips, and golf pants typically make their debut at some point in October. So why wait until the holiday season to refresh your links-look or Read more…
New year … new gear. But oftentimes with golf equipment these days, it’s a game of hurry up and wait. Never-ending supply chain issues have created crazy-long lead times for ordering clubs, balls, apparel and just about any sort of golf gear. Enter our 2022 Father’s Day Golf Gift Guide in plenty of time for Read more…
By any measure, 2021 was an epic year for Pacific Northwest-based TRUE linkswear. The walking-focused golf shoe brand headed up by CEO Jason Moore and his brother / PGA TOUR player Ryan Moore debuted several new lines including the wildly popular Pebble and Dead Golfer collections, and limited-edition Queen of Clubs True Knit II Read more…
Srixon/Cleveland Golf/XXIO is now into the golf footwear game with two brand new models in partnership with ASICS North America – the Gel-Course GlideT and Gel-Course Duo BOA. “I’m excited to introduce ASICS golf footwear into the U.S. golf market with the Gel-Course Glide and Gel-Course Duo BOA models,” said Mike Powell, President of Sales Read more…
