Equipment

January 6, 2020

TaylorMade Unveils SIM Metalwoods
Dynamic Shaping Unlock Next Level of Speed and Forgiveness
taylormade sim featured

TaylorMade is pushing the metalwood envelope yet again with its all-new SIM family, highlighted by drivers, fairways and hybrids. SIM Drivers With an asymmetric sole design and enhanced Inertia Generator, SIM drivers rely on geometry to unlock the next frontier of performance. A series of shape-inspired innovations work in unison to improve forgiveness while also Read more…
December 30, 2019

XXIO Unveils Eleven And X Clubs
Cleveland Partner Also Reveals New Putter, Golf Balls
XXIO drivers

XXIO expands its collection of premium lightweight golf equipment in 2020 with the all-new XXIO Eleven and X golf clubs. Both families of clubs officially launch in North America on January 21.  “We’re different than any other brand in the market, just as our new tagline suggests, and in 2020, we’ll showcase our differences to Read more…
December 30, 2019

Stitch Golf Layers Up Latest Garb

North Carolina-based Stitch Golf has rolled out new layering pieces that the company calls “a perfect combination of style, performance and function.” Designed to flow seamlessly from the course to the office these new highly functional tops encompass brand new color stories offering a fresh look that gives added depth to these seasonal palettes.  “We Read more…
December 18, 2019

Wilson Launch Pad Clubs Help High Handicappers
Driver, Fairways, Irons Are A Game Improvement Gift

Wilson Sporting Goods has officially unveiled its new Launch Pad family of clubs — a newly developed driver, fairway woods, irons and the all-new FY Club. The Launch Pad collection is designed to inspire confidence in the mind of the high handicap golfer, whether new to the game or looking to improve. Incorporating ground-breaking technological Read more…
December 13, 2019

Lynx Prowler VT Stinger Driving Iron
New Hybrid Club Is A Fairway-Finding Beast

Lynx Golf’s brand new Prowler VT Stinger Driving Iron is both a throwback of sorts to the age of the 1-iron – golfers of a certain vintage will relate, whether they actually dared to keep such “butter knives” in their bags — and a huge leap forward in the hybrid iron genre. While all the Read more…
December 9, 2019

Srixon Teams With ASICS For Gel-Course Golf Shoes
asics gel-course shoes

Srixon/Cleveland Golf/XXIO is now into the golf footwear game with two brand new models in partnership with ASICS North America – the Gel-Course GlideT and Gel-Course Duo BOA.  “I’m excited to introduce ASICS golf footwear into the U.S. golf market with the Gel-Course Glide and Gel-Course Duo BOA models,” said Mike Powell, President of Sales Read more…
December 4, 2019

New Cameron Phantom X Putter Rolls Out
Mallet Offers Stability And Solid Feedback

Scotty Cameron has added a new model to the 2019 Phantom X family – the Phantom X 12.5 – to meet the needs of players seeking a stable mallet with more toe flow and a new alignment option. A left-handed Phantom X 12.5 model also joins the lineup. Available beginning Dec. 12 in North American Read more…
November 20, 2019

Indi Golf Putters Join High-Rated Wedge Line
Two Models Now Available For Pre-Order

Indi Golf, design and manufacturer of high-performance golf clubs, introduces two new putter designs to its arsenal of short game improvement clubs. The new Indi Golf putters include Allison, a face-balanced mid-size mallet, and Ramone, a toe-hang blade. They are available for pre-sale starting immediately. “After designing wedges for the past few years, the putter Read more…
November 19, 2019

Ben Hogan Offers Online Gift Options
Streamlined And Simple Systems For Holidays

Ben Hogan Golf Equipment Company has launched three separate online gift options on www.BenHoganGolf.com to make the upcoming shopping season easier and more meaningful for the gift recipient.  “We know many people who purchase our premium golf equipment do so because they hate the idea of visiting a retail store. Simply put, eCommerce is the Read more…
November 19, 2019

New V1 Game GPS App A Powerful Tool
Innovators In Video Swing Analysis Unveil Dynamic Game-Tracking Technology
v1 game app

V1 Sports (V1), creators of video swing analysis software for teaching pros and golfers, announces the launch of V1 Game, a mobile app that enables golfers to gain powerful insights on the course and in their game without the need of external hardware. With one of the golf industry’s most trusted developers of game-improvement technology entering Read more…