July 17, 2018

Titleist Introduces Scotty Cameron Concept X Putters

Prototypes Introduce Boundary-Pushing, High-MOI Design

Titleist has established a new standard of putter design with the introduction of Scotty Cameron Concept X, a premium offering of two experimental prototypes produced in highly limited quantities for players seeking the highest level of putter performance. The new Scotty Cameron Concept X models – CX-01 and CX-02 – are designed to deliver the ultimate putting experience, blending Read more…

July 9, 2018

Which New Ben Hogan Irons For You?

Edge, Ft. Worth Black Head-To-Head

Today’s Ben Hogan irons are a reflection of the legend himself: Stylish in their own way, quietly powerful, sourced and built with the same exacting attention to club-to-club quality that Hogan himself invested in his swing. The man also designed his own clubs both during and after his competitive playing days. He started his original Read more…

June 29, 2018

Miura IC-601 Irons Made For Mid-Handicappers

The new Miura IC-601 irons employ the latest advancements in club design and manufacturing. This model improves on the highly successful ICL-601 Driving Iron. “We are very proud of this iron, especially because it was created by Miura’s founder Katsuhiro Miura,” says Hoyt McGarity, President of Miura. “He’s integrated innovative technology with traditional design and Read more…

June 28, 2018

Short Par 4 Rolls Out Rickie Fowler Tour Experience

Subscribers Receive Box of Branded Apparel And More

Short Par 4, a golf inspired box subscription service that ships hand curated, top quality, branded golf apparel, footwear and accessories directly to golfers, presents the Rickie Fowler Tour Experience collection compiled for July. This irreplaceable collection set for July’s delivery features apparel and accessories directly from Rickie Fowler’s logoed Tour sponsors but hand selected and Read more…

June 27, 2018

Charley Hoffman Embraces Halo Sport

PGA Tour Veteran Says Technology Helps Golfers Learn Faster

Four-time PGA Tour winner Charley Hoffman recently announced his partnership with Halo Neuroscience, a neurostimulation device company focused on improving human performance through its first consumer headset, Halo Sport. Halo Sport utilizestranscranial direct current stimulation (tDCS) to accelerate how quickly humans can learn motor skills by improving the brain’s natural plasticity. It has helped golfers Read more…

June 26, 2018

GolfLogix Putt Breaks Takes App To New Level

GolfLogix Putt Breaks builds on the most downloaded app in golf, bringing an entirely new level of advanced 3D mapping that allows golfers to see exactly how their putts will break. With Putt Breaks, GolfLogix continues to change the way amateur golfers play golf. “When you see professionals on TV get to the green, they take a notepad out of their back pocket that Read more…

June 21, 2018

Volvik Vivid Golf Balls Add New Colors

The Volvik Vivid golf balls line is now even brighter with four new colors: jade, blue, purple and black. The popularity of the new colors already is in full swing as evidenced by the immediate strong response. “This latest expansion of our Vivid line has had a robust result very quickly,” said Don Shin, president of Volvik Read more…

June 19, 2018

GoGolf GPS Gives Voice To Distance Measurement

Verbal digital rangefinders have been around for a few years, but GoGolf GPS is the smallest such device yet, weighing next to nothing as you clip it to the brim of your hat, on a belt loop, wherever — yet it’s as versatile and powerful as anything else on the market. Touch the small button Read more…

June 5, 2018

Ben Hogan Golf Offers Father’s Day Deal

Buy Hogan Forged Irons, Get Hybrid Or Utility Iron

Ben Hogan Golf Equipment Company has rolled out a special Father’s Day promotion to help any father, grandfather, or that special person with their approach shots. Here’s the deal: Purchase any set of Ben Hogan forged irons including the newly released Ft. Worth BLACK Irons, Edge Irons as well as the PTx Irons and receive Read more…

June 1, 2018

Ping PLD3 Putter Has True ‘Sole’

Continuing its series of eye-catching, high-performance, premium precision-milled flatsticks, Ping has introduced a new mid mallet, the PLD3 putter. Every limited-edition PLD3 is distinguished by a multi-colored, flame-torched copper sole plate that’s unique to that putter. PLD3 is a PING Putting Lab Design (PLD) original and part of the lab’s efforts to bring innovative putter Read more…