Titleist 718 AP3 Added To Iron Arsenal

Popular Line Has Six Models To Choose From

Titleist 718 IronsWith yet another expansion of its popular Titleist 718 iron line, Titleist seeks to build on its reputation for producing clubs that run the gamut of player abilities and needs. Beginning in September, Titleist’s 718 iron lineup offers six models – AP1, AP2, AP3, T-MB, CB and MB – precisely engineered to meet the performance requirements of players at every level of the game.

New to the collection is the AP3, the longest, fastest Titleist players iron ever. “The AP3 is a significant advancement that will help a wide range of golfers, and further illustrates why more of the world’s best players have Titleist irons in their bags,” said Josh Talge, Vice President of Marketing, Titleist Golf Clubs. Its innovative hollow-blade design with high-speed face technology merges everything R&D has learned from creating and advancing AP1 and AP2 irons to produce the longest, fastest Titleist player’s iron ever. “AP3 truly represents the best of both worlds,” Talge said. “We’re giving you the distance and forgiveness of a game improvement iron packed into the look and feel of a player’s iron.” High-MOI design – with an average of 84.9 grams of tungsten per head, placed low and in the toe of the long and mid irons – produces higher ball speeds across the face, providing the off-center distance performance of a game improvement iron.

The new 718 AP1 irons are also built for maximum distance and maximum forgiveness. Longer and more forgiving than the prior generation, 718 AP1 irons combine classic Titleist look and feel with the game’s most advanced game improvement technology to produce an iron that is easy to hit, get in the air and stop on the green quickly. “Titleist has an iron for every dedicated golfer, and that starts with 718 AP1,” Talge said. “There’s no better option in the game improvement iron category.” New progressive construction from hollow-body long irons to undercut cavity mid and short irons provides the best combination of distance and trajectory for each individually-designed iron. Thin, fast, unsupported face inserts generate explosive ball speed for more distance. Hollow-body long irons, inspired by R&D’s development of the Titleist Concept C16 iron models, maximize carry distance on longer shots into the green.

The 718 AP2 continues to raise the bar, improving upon the technology and performance that have made AP2 the gold standard of modern tour irons. The co-forged, cavity back design provides ultimate playability with consistent distance and forgiveness, packaged in a tour-validated profile that delivers pure forged feel. “AP2 is the most popular tour iron globally because it combines the look and feel tour players demand with the precise distance control they need to consistently hit their target, shot after shot,” Talge said. “For everyone else, it’s the tour iron within reach, because it is so forgiving.” A thinner forged body and face insert constructed of high-strength spring steel increases launch and ball speed for more distance. An improved CG progression, with a lower and more centered CG in the long irons, improves speed performance on off-center hits for precise distance control on every swing.

The ultimate utility iron, 718 T-MB has grown into a full set of uniquely designed irons that deliver effortless distance at every loft in a technical, muscle-back shape. Initially developed as a high launching, player’s long iron, the hollow-body, multi-material design of T-MB produces a powerful combination of high launch and forgiveness with a playable trajectory. “T-MB is an absolute workhorse that launches high and just keeps going,” Talge said. “Players can’t believe the performance they get out a club that from address looks like a classic muscle back.” Advanced hollow-back construction with thin, unsupported L-Face insert allows the face to flex more at impact, increasing launch and speed for more distance.

The New 718 CB irons continue Titleist’s legacy of delivering tour-proven performance in a sleek, cavity back profile, delivering precision shot control with added forgiveness through the game’s most high-tech blade construction. Classic but modern cavity back packed with high-density tungsten – an average of 74.8 grams precisely placed in the heel and toe in the long and mid irons – creates higher ball speeds across the face for more consistent distance on off-center hits. New tungsten caps co-forged into the perimeter further increase MOI for maximum forgiveness without the loss of workability or shot control at the CB’s constant, tour-preferred blade length. Optimized CG heights, low with a slight progression up through the set, deliver precise, tour-proven trajectory, while increasing the sweet spot for solid feel.

Finally, a classic muscle back designed for today’s game, new 718 MB is the modern choice for those players desiring maximum shot control with a traditional forged look and feel.

Advanced muscle-back design delivers tour-proven flight with maximum shot and trajectory control. Strategically designed CG locations deliver superior shotmaking and responsive feedback. High muscle-back weighting, optimally positioned behind the sweet spot, provides pure, forged feel on every shot. Each MB iron is forged from a single billet of carbon steel for the purist look, sound and feel.

Prices range from $125 per club (steel shaft, $999 for a set of 8) to $275 per club (graphite shaft, $2,199 for a set of 8)

www.titleist.com

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