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golf equipment favorites lynx prowlerWe thought we’d seen it all in the adjustable big stick realm, then U.K.-based company Lynx Golf — as venerable a name in the biz as any company — today rolled the world’s first adjustable and swappable face.

That’s right: Turn a few star screws and you can change the loft of that beast the proper way with what Lynx aptly calls Switch-Face Technology (SFT). The entire hitting face of the driver is completely removable.

The “First Look” launch of this revolutionary product comes with an array of detachable faces with different lofts available to choose from; the golfer can simply
remove one face and replace it with another of a different loft.

“We wanted a new take on adjustability. It’s not easy, but the opportunity to be brave is there — we don’t have shareholders so we can challenge the norm,” said Lynx spokesman Alex Bridges. “We have VT switch face technology. It’s a two-piece cast head. That’s an 811 cast titanium body, 460cc. It sits absolutely square to target, looks really traditional. The robustness of the titanium is top notch. To that we cast TC4 titanium, which is very fluid, very easy to manipulate through CNC milling. We can make each individual face spot-on. When we suggest it’s 10 degrees of loft and one degree closed, it’s exactly that. We’re not messing with lie angles, twisting of shafts.”

Loft and face angles are among the most significant contributors to ball launch angles and spin rates, and Lynx’s SFT means the golfer is always playing with true loft. The loft angle stated on each entirely separate striking face is the loft angle that is always presented at address, critical while keeping the clubhead square to the ball.

Face angle changes are achieved in manufacturing, where the thickness of each removable face is carefully calibrated and shaped so it sits open or closed once it is attached to the clubhead…which always stays square to the ball.

Driver face plates with 1-2 degree open and closed settings are also available for those golfers preferring a draw or fade bias in conjunction with a true loft setting, where only the angle of the face plate is altered.

There will be at least 25 different true loft and face angle options available, meaning custom-fitters and golfers will be able to experiment with and assess precise, accurate combinations from 8 degrees loft and 2 degrees closed, to 12 degrees loft and 2 degrees open, and an array of combinations in between.

Said Lynx CFO and co-owner, Stephanie Zinser: “As well as always playing with true loft, there are tremendous additional benefits for the golfer from Lynx Switch-Face Technology. The design moves weight out of the hosel and with the use of the fixing screws, weight is then re-located where it should be—in the driver head itself, around the perimeter of the club. This leads to increased MOI.”

Added Bridges, “When it goes to market in July, when a consumer buys a golf club he’ll choose two faces. If he wants to buy an additional face, he can. There are five screws around the face; you just use a star key to switch them out.”

No matter what, the clubhead itself remains square to the ball. And what’s more important than that?

$525 for the driver plus two faces. Individual faces for $100 |

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