November 13, 2018

SmartLine Marks A Green Reading Epiphany

Built-In Alignment System Takes Out Guesswork On The Green

Green reading can be a frightful beast. A lot of amateur golfers dispense with it altogether, just taking general aim in the neighborhood of the hole and hoping for the best. An ingeniously simple new product at the center of the confidently named SmartLine Putting System has the potential to turn that fright to delight. Read more…

October 9, 2018

Athalonz EnVe Is One Powerful Golf Shoe

Sometimes it’s a long and tough leap into the golf business for a mainstream athletic gear company, but the Athalonz EnVe golf shoe proves that the gap can be breached, and breached well. Known mostly for its baseball and softball footwear and other items such as practice pitching mounts, Athalonz brings a lot of design Read more…

September 19, 2018

SQRDUP Puts Laser Focus On Good Golf Alignment

When a training aid inventor believes in his product enough to quit his high-paying gig, sell his home and move above a family member’s garage, it’s time to take notice. That’s exactly what Randy Bowman did to get his laser-powered golf alignment device, SQRDUP, into production and, finally, to market. A gregarious former Marine with Read more…

September 12, 2018

Hands On: Bridgestone Tour B JGR Golf Clubs

New Version Of Line Boasts Best Irons Yet

So, this Bridgestone outfit, they’re the golf ball folks, right? The new ones Tiger put into play last year? Well, yeah, and darned fine golf balls they are, especially the Tour B RX. But this venerable company is no slouch in the golf club department, either. In fact, the next generation of Bridgestone Tour B Read more…

August 14, 2018

Swing Caddie Makes Golf Practice A Blast

Portable Launch Monitor Takes Seconds To Set Up

For avid golfers who struggle to make time for down-and-dirty practice on the range, the Swing Caddie is a fun and easy-to-use godsend and a true bargain when you consider its capabilities. Rather than attach a variety of widgets to your club and depend on a smartphone app to capture and display the numbers we Read more…

July 31, 2018

Ecco Biom Hybrid 3 Golf Shoe Shines

New Model Soothes The Golfer’s Sole

Who doesn’t love Christmas in July? OK, don’t answer that, but when a new pair of Ecco golf shoes show up on my doorstep in the heart of golf season, I’m like a kid on a certain late December morn. The Ecco Biom Hybrid 3 is my third pair from this European company, and it’s Read more…

July 24, 2018

Get Used To Two Guys With Balls

Great Service Helps Reseller Stand Out From The Crowd

Used golf ball outfits are a dime a dozen these days. OK, maybe not a dime, but far less than retail. Get a couple of divers or scroungers, gather up as many wayward dimpled orphans as you can, run through a quality control regimen to see which are salable, package them up and open an Read more…

July 9, 2018

Which New Ben Hogan Irons For You?

Edge, Ft. Worth Black Head-To-Head

Today’s Ben Hogan irons are a reflection of the legend himself: Stylish in their own way, quietly powerful, sourced and built with the same exacting attention to club-to-club quality that Hogan himself invested in his swing. The man also designed his own clubs both during and after his competitive playing days. He started his original Read more…

June 28, 2018

Short Par 4 Rolls Out Rickie Fowler Tour Experience

Subscribers Receive Box of Branded Apparel And More

Short Par 4, a golf inspired box subscription service that ships hand curated, top quality, branded golf apparel, footwear and accessories directly to golfers, presents the Rickie Fowler Tour Experience collection compiled for July. This irreplaceable collection set for July’s delivery features apparel and accessories directly from Rickie Fowler’s logoed Tour sponsors but hand selected and Read more…

June 19, 2018

GoGolf GPS Gives Voice To Distance Measurement

Verbal digital rangefinders have been around for a few years, but GoGolf GPS is the smallest such device yet, weighing next to nothing as you clip it to the brim of your hat, on a belt loop, wherever — yet it’s as versatile and powerful as anything else on the market. Touch the small button Read more…