Sometimes it’s a long and tough leap into the golf business for a mainstream athletic gear company, but the Athalonz EnVe golf shoe proves that the gap can be breached, and breached well. Known mostly for its baseball and softball footwear and other items such as practice pitching mounts, Athalonz brings a lot of design Read more…
When a training aid inventor believes in his product enough to quit his high-paying gig, sell his home and move above a family member’s garage, it’s time to take notice. That’s exactly what Randy Bowman did to get his laser-powered golf alignment device, SQRDUP, into production and, finally, to market. A gregarious former Marine with Read more…
So, this Bridgestone outfit, they’re the golf ball folks, right? The new ones Tiger put into play last year? Well, yeah, and darned fine golf balls they are, especially the Tour B RX. But this venerable company is no slouch in the golf club department, either. In fact, the next generation of Bridgestone Tour B Read more…
For avid golfers who struggle to make time for down-and-dirty practice on the range, the Swing Caddie is a fun and easy-to-use godsend and a true bargain when you consider its capabilities. Rather than attach a variety of widgets to your club and depend on a smartphone app to capture and display the numbers we Read more…
Who doesn’t love Christmas in July? OK, don’t answer that, but when a new pair of Ecco golf shoes show up on my doorstep in the heart of golf season, I’m like a kid on a certain late December morn. The Ecco Biom Hybrid 3 is my third pair from this European company, and it’s Read more…
Used golf ball outfits are a dime a dozen these days. OK, maybe not a dime, but far less than retail. Get a couple of divers or scroungers, gather up as many wayward dimpled orphans as you can, run through a quality control regimen to see which are salable, package them up and open an Read more…
Today’s Ben Hogan irons are a reflection of the legend himself: Stylish in their own way, quietly powerful, sourced and built with the same exacting attention to club-to-club quality that Hogan himself invested in his swing. The man also designed his own clubs both during and after his competitive playing days. He started his original Read more…
Short Par 4, a golf inspired box subscription service that ships hand curated, top quality, branded golf apparel, footwear and accessories directly to golfers, presents the Rickie Fowler Tour Experience collection compiled for July. This irreplaceable collection set for July’s delivery features apparel and accessories directly from Rickie Fowler’s logoed Tour sponsors but hand selected and Read more…
Verbal digital rangefinders have been around for a few years, but GoGolf GPS is the smallest such device yet, weighing next to nothing as you clip it to the brim of your hat, on a belt loop, wherever — yet it’s as versatile and powerful as anything else on the market. Touch the small button Read more…
For the most part training aids fall into two broad categories: Those that require electricity and, sometimes, a screen; and those that don’t. The SmartGolf Putter has one foot in both. Sort of. Manufactured by a Korean company and new to the U.S. market, The Smart Putter can be just that, a straightforward, face-balance, rules-conforming Read more…
