Callaway Epic Flash Drivers Embrace A.I.

Flash Face Technology Is ‘Impressive’

Callaway Golf CEO Chip Brewer’s job is to be bullish on his company’s products, but Brewer is more animated than usual when it comes to the new Epic Flash driver, which went on sale in retail shops Feb. 1. “Probably the most impressive driver product I’ve been part of,’’ Brewer said. “And with this AI Read more…

Ping G410 Drivers More Customizable Than Ever

Puts Tour-Level Fitting Into Amateur Golfers’ Hands
ping g410 driver

Significant advancements in custom fitting and the highest MOIs and ball speeds available highlight the new PING G410 Plus and G410 SFT drivers. The multi-material drivers are available for pre-order today, and custom fitting at authorized PING golf shops around the world beginning in mid-February. “We’ve continued to increase both forgiveness and distance in the Read more…

Wilson Staff D7 Driver, Woods, Hybrids Go ‘Superlight’

wilson staff d7 clubs

The newly launched Wilson Staff D7 driver, woods and hybrids for  2019 provide golfers with greater ball speeds for longer distances, and ultimate playability when attacking the green. With a club head weight of just 192 grams, the Wilson Staff D7 driver features RE-AKT Technology plus a combination of superlight design and reactive face technology Read more…

TaylorMade Breaks Boundaries With M5 & M6 Drivers, Metalwoods

Speed Injected Twist Face Takes Performance to New Levels With M Technology
taylormade m5 & m6

TaylorMade Golf recently announced the next generation of the globally successful line of its M metalwoods, highlighted by the all-new M5 & M6 drivers, fairways and hybrids. In 2018, TaylorMade engineers developed a new path to performance with Twist Face technology. To counteract the high-toe miss (a hook), the driver face was modified open (loft Read more…

Mizuno Debuts ST190 Drivers, Metal Woods

st190 metal woods

Renowned for its expertise in irons, Mizuno is upping its big stick game big time with its new ST190 drivers and metal woods. After clearing the USGA conforming list, the ST190s made an immediate first appearance at the British Masters with many players putting in to play on tour since, including Luke Donald and Keith Read more…

Cobra To Unveil King F9 At PGA Show

Cobra Puma Golf announced its plans for the 2019 PGA Merchandise Show, Jan. 22-25, 2019 in Orlando, Florida, with a larger presence than ever before at the Orange County Convention Center. The company will showcase its latest offerings including the new King F9 family, featuring Speedback Technology, a revolutionary advancement in aerodynamics and low center Read more…

Wilson Names Cortex Driver The ‘vs.’ Winner

Adjustable Club Tops Second Season Competition

Wilson Golf has officially announced the Cortex driver as the winning design of “Driver vs. Driver” Season Two. The Wilson Staff Cortex was designed by show contestant Evan Hoffman of San Diego, California. The driver features a titanium structure, carbon panels, and sliding adjustable weights to offer golfers premium performance, precise weight distribution and adjustability, Read more…

Tour Edge Exotics EXS Driver Revealed

Features Flight Tuning Technology
tour edge exotic exs driver

The Tour Edge Exotics EXS driver, available worldwide on Nov. 1, features a myriad of game-enhancing innovations that has led Tour Edge to market the EXS line with the tagline Pound for Pound, Nothing Else Comes Close. The loaded-with-technology driver features a Flight Tuning System (FTS) that includes 9-gram and 3-gram interchangeable weights, an adjustable Read more…

Titleist Introduces New TS Drivers

TS2 and TS3 Models Deliver Faster Ball Speed
titleist ts drivers

A two-year mission to design greater speed into every detail of driver technology has led to the introduction of the new Titleist TS drivers, available in golf shops Sept. 28 with fitting events underway. This mission – the “Titleist Speed Project,” as it was referenced internally by the Titleist Metalwoods R&D team – began with a challenge from the Read more…

Bentley Golf Equipment Rolls Out Driver, Woods

Bentley Golf Equipment is fairly new to the North American market, but with the Bentley collection of woods including the BD1 Driver in three loft options, the BF1 Fairway, the BU1 Utility and the BH1 Hybrid, their profile is bound to rise. “We are pleased to introduce this beautiful collection of Bentley woods,” said Simon Wilson, Read more…

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