It’s time for a new generation of Titleist Pro V1 and Pro V1x golf balls, easily the most popular brand in the game. They made their debut here at the PGA Merchandise Show, which winds up Friday, Jan. 27 after a busy week at the Orange County Convention Center in Orlando, Florida. The company says they are the “most advanced, best performing golf balls ever stamped with the Titleist script,’’ high praise considering the heritage of the Titleist brand and in particular, the Pro V1 franchise.
The 2017 Pro V1, according to Acushnet, is the longest Pro V1 ever and has been reengineered with what the company calls a “Next Generation’’ 2.0 ZG Process Core that delivers longer distance on all shots through lower long game spin and faster ball speed, while maintaining the feel and short-game performance.
The 2017 Pro V1x, Acushnet says, features a ZG Process Dual Core and is enhanced by a new spherically tiled 328 tetrahedral dimple design that produces a high trajectory with its most consistent flight ever.
Choosing between the total performance of Pro V1 and Pro V1x, the company says golfers will notice differences in flight, feel and spin. Pro V1 flies lower with a penetrating trajectory and feels softer. Pro V1x flies higher, has a slightly firmer feel, and spins more on iron shots.
The Titleist Pro V1 and Pro V1x ball each are available now and carry a suggested retail price of $62 per dozen.
Titleist has also added a new teardrop-shaped, heel-shafted mid-mallet to the Scotty Cameron Select line of putters – the Select Newport 3. The putter is making its debut here at the PGA Merchandise Show and will be available March 17. As with most Cameron putters, the Select Newport 3 carries a hefty suggested retail price tag — $410.
The Select Newport 3 is designed for players seeking a smaller round mallet with additional toe flow and forgiveness.
“When you look at the entire Select family, the Newport 3 is the perfect, curvy small mallet that just fits in conceptually between the Newport 2 Notchback and the mallets,’’ Cameron said. “We’ve extended the methodology of our proven multi-material technology to include the aircraft grade aluminum inlay, which allows me to design more of the weight into the sculpted back flange, as well as get the sweet feel the inlay produces. The result is an extension to the Select family that pulls together the entire line.”
Like every putter in the Select line, Cameron said the Newport 3 features advanced stability weighting with two removable, customizable stainless steel heel-toe weights, a stepless steel shaft engineered for optimal flex and performance, and a Red Matador Mid-size grip developed to offer the comfort of a larger grip while maintaining responsiveness and feel.