There was a time not long ago when direct-to-consumer golf ball companies were few and far between. Golfers would typically buy balls at the local golf shop minutes before teeing off, or at a big box store while shopping for other gear or household items. Entering 2023, however, the “DTC” channel continues to explode as Read more…
When it comes to golf equipment and apparel, no channel has grown like direct-to-consumer over the past two years. This exponential increase was partly out of necessity during the pandemic, sure. But as an unintended byproduct, consumer comfort level with buying anything from full sets of golf clubs to hoodies and hats online has reached Read more…
Fall is just around the corner, and with its arrival, we turn our attention to one of our favorite seasons on the golf calendar. Shirt sleeves give way to quarter zips, and golf pants typically make their debut at some point in October. So why wait until the holiday season to refresh your links-look or Read more…
Fresh off the release of its enhanced ELIXR three-piece golf ball in May, OnCore Golf has done it again. The Buffalo, N.Y.-based technology company will unveil the highly-anticipated VERO X2 in August, and early results and reviews indicate it’s a Tour-caliber ball to be reckoned with. The VERO X2 is the second iteration of OnCore’s Read more…
New year … new gear. But oftentimes with golf equipment these days, it’s a game of hurry up and wait. Never-ending supply chain issues have created crazy-long lead times for ordering clubs, balls, apparel and just about any sort of golf gear. Enter our 2022 Father’s Day Golf Gift Guide in plenty of time for Read more…
Second Generation Tour-Caliber Ball Provides Even More Distance and Control For the diehard fans of direct-to-consumer golf ball maker OnCore Golf, the wait is over. For the first time since launching its award-winning four-piece VERO X1, the Buffalo-based company rolled out the new and enhanced ELIXR three-piece Tour ball in April to much fanfare. The Read more…
The advent of name, image and likeness (NIL) in college athletics has dramatically altered America’s sports landscape over the past eight months. And while it doesn’t grab the media’s attention like football and basketball, amateur golf – and the golf brands that support it – are also reaping the benefits of a free marketplace. Read more…
In the now burgeoning golf industry, a handful of challenger brands have no fear of confronting the monoliths of the marketplace. These companies are on a mission to disrupt the status quo not just for their own benefit but to make the game better for the average golfer. OnCore Golf, based in Buffalo, N.Y., has Read more…
Titleist has just rolled out its updated value-priced Tour Soft and mid-priced Velocity golf balls, available in pro shops on Jan. 22. Titleist Tour Soft was first introduced two years ago, utilizing new material and process technologies to deliver the best performance in its category – offering a superior combination of soft compression feel, very fast Read more…
The new Wilson DUO golf balls for 2020 cover all the performance bases for players across the ability board, and do it in vibrant color … or traditional white, if that’s the way you roll. DUO Optix Built with a smaller core and designed with a semi-translucent highly visible and colorful matte cover, the new Read more…
