The story for 2019 balls? The big boys make incremental, but impressive, changes, and those with a bit less name recognition, but their own eye-popping (and distance-grabbing) technology continue to impress as well. Our sleeve-worthy selection: ON CORE AVANT, ELIXR & GENIUS Since this company bolted onto the golf scene about a decade ago, they’ve Read more…
For the first time ever, Titleist Pro V1 and Pro V1x golf balls are rockin’ a new color: high optic yellow. Following a successful seeding and validation period on the PGA Tour, the new 2019 Pro V1 and Pro V1x Yellow golf balls will be available in golf shops beginning Friday, March 15. They can Read more…
TaylorMade Golf Company has rolled out new TP5 Pix golf balls, optically designed using advanced visual technology to offer more visibility. THE GENESIS OF TP5 PIX The fastest growing segment for TaylorMade in the golf ball category is non-white (traditional) product. Golfers’ growing trend toward playing a golf ball that allows for a different look Read more…
Golfballs.com is an online force to be reckoned with, offering virtually every brand of ball on the market with a wealth of customization capabilities. Now of them is AlignXL — a durable, Tour-proven golf ball alignment aid printed halfway around the golf ball. According to golfballs.com, AlignXL will take your game to the next level Read more…
Srixon has launched the sixth generation Z-Star Series golf ball featuring the all-new FastLayer Core, which starts soft in the center and gradually becomes firmer around its edge — enhancing ball speed for maximum distance performance while maintaining exceptional feel at impact. The new Z-Star balls feature new Spin Skin technology with Slide-Ring Material (SeRM), Read more…
TaylorMade has announced the release of its “significantly enhanced” 2019 TP5 and TP5x golf ball models highlighted by its new High-Flex Material. Research into driver and ball interaction at the moment of impact along with the development of a new material (HFM) has, says Eric Loper, Director of Golf Ball R&D, “given us the ability to more Read more…
A new version of the affordable, popular Srixon Soft Feel golf ball is now available in white and yellow. Now in its 11th generation, Srixon engineered the latest iteration of the Soft Feel specifically for golfers wanting to maximize distance and control with exceptional feel. Featuring a soft cover, innovative core, and upgraded dimple pattern, Read more…
The Volvik Vivid golf balls line is now even brighter with four new colors: jade, blue, purple and black. The popularity of the new colors already is in full swing as evidenced by the immediate strong response. “This latest expansion of our Vivid line has had a robust result very quickly,” said Don Shin, president of Volvik Read more…
There’s a new Titleist golf ball in town, dubbed the AVX. According to Acushnet spokesmen, the Titleist AVX is “a new high performance golf ball providing remarkable distance and exceptionally soft feel through proprietary core, cover and aerodynamic technologies.” The company conducted a comprehensive test market conducted in Arizona, California and Florida from October 2017 Read more…
Bridgestone Golf has unveiled its new TOUR B XS Tiger Woods Edition golf balls, a collaboration with the 14-time major championship winner that benefits the TGR Foundation, which receives a portion of all proceeds. The golf balls feature a custom “TIGER” logo that replicates how Woods marks his competition golf balls and distinct packaging to Read more…
