Srixon has launched the sixth generation Z-Star Series golf ball featuring the all-new FastLayer Core, which starts soft in the center and gradually becomes firmer around its edge — enhancing ball speed for maximum distance performance while maintaining exceptional feel at impact. The new Z-Star balls feature new Spin Skin technology with Slide-Ring Material (SeRM), Read more…
TaylorMade has announced the release of its “significantly enhanced” 2019 TP5 and TP5x golf ball models highlighted by its new High-Flex Material. Research into driver and ball interaction at the moment of impact along with the development of a new material (HFM) has, says Eric Loper, Director of Golf Ball R&D, “given us the ability to more Read more…
A new version of the affordable, popular Srixon Soft Feel golf ball is now available in white and yellow. Now in its 11th generation, Srixon engineered the latest iteration of the Soft Feel specifically for golfers wanting to maximize distance and control with exceptional feel. Featuring a soft cover, innovative core, and upgraded dimple pattern, Read more…
The Volvik Vivid golf balls line is now even brighter with four new colors: jade, blue, purple and black. The popularity of the new colors already is in full swing as evidenced by the immediate strong response. “This latest expansion of our Vivid line has had a robust result very quickly,” said Don Shin, president of Volvik Read more…
There’s a new Titleist golf ball in town, dubbed the AVX. According to Acushnet spokesmen, the Titleist AVX is “a new high performance golf ball providing remarkable distance and exceptionally soft feel through proprietary core, cover and aerodynamic technologies.” The company conducted a comprehensive test market conducted in Arizona, California and Florida from October 2017 Read more…
Bridgestone Golf has unveiled its new TOUR B XS Tiger Woods Edition golf balls, a collaboration with the 14-time major championship winner that benefits the TGR Foundation, which receives a portion of all proceeds. The golf balls feature a custom “TIGER” logo that replicates how Woods marks his competition golf balls and distinct packaging to Read more…
Golf balls are a crowded and competitive field on the golf equipment landscape, but there’s always room for a new model, especially when it combines great performance with great value. That’s the Bixtar Golf Ball in a nutshell: You can take advantage of its up-to-date design technology for under twenty bucks. The Bixtar SL’s newly Read more…
The softest Titleist golf ball is now even longer with the introduction of the new Titleist DT TruSoft, now available in golf shops worldwide and on Amazon. Reengineered with a larger, low compression core and proprietary soft cover technology, new DT TruSoft delivers longer distance with incredibly soft feel on all shots, plus increased short Read more…
Bridgestone Golf calls its new Tour B series golf balls their most innovative and performance oriented offerings in company history. The new series includes four models — Tour B X, XS, RX and RXS — which replace the company’s storied B330 lines and provide unmatched feel, accuracy and distance over competitors. As with all Bridgestone Read more…
Srixon announces launch of the newly redesigned Q-Star golf ball for golfers who demand balanced performance from a more durable, two-piece ball offering. The ball is available for sale in North America on Aug. 18 in white and yellow. The Q-Star golf ball utilizes the same premium technologies found in Srixon’s higher-priced tour balls but offers them in a Read more…
