New year … new gear. But oftentimes with golf equipment these days, it’s a game of hurry up and wait. Never-ending supply chain issues have created crazy-long lead times for ordering clubs, balls, apparel and just about any sort of golf gear. Enter our 2022 Father’s Day Golf Gift Guide in plenty of time for Read more…
Second Generation Tour-Caliber Ball Provides Even More Distance and Control For the diehard fans of direct-to-consumer golf ball maker OnCore Golf, the wait is over. For the first time since launching its award-winning four-piece VERO X1, the Buffalo-based company rolled out the new and enhanced ELIXR three-piece Tour ball in April to much fanfare. The Read more…
The advent of name, image and likeness (NIL) in college athletics has dramatically altered America’s sports landscape over the past eight months. And while it doesn’t grab the media’s attention like football and basketball, amateur golf – and the golf brands that support it – are also reaping the benefits of a free marketplace. Read more…
In the now burgeoning golf industry, a handful of challenger brands have no fear of confronting the monoliths of the marketplace. These companies are on a mission to disrupt the status quo not just for their own benefit but to make the game better for the average golfer. OnCore Golf, based in Buffalo, N.Y., has Read more…
Titleist has just rolled out its updated value-priced Tour Soft and mid-priced Velocity golf balls, available in pro shops on Jan. 22. Titleist Tour Soft was first introduced two years ago, utilizing new material and process technologies to deliver the best performance in its category – offering a superior combination of soft compression feel, very fast Read more…
The new Wilson DUO golf balls for 2020 cover all the performance bases for players across the ability board, and do it in vibrant color … or traditional white, if that’s the way you roll. DUO Optix Built with a smaller core and designed with a semi-translucent highly visible and colorful matte cover, the new Read more…
Srixon has announced the launch of the fifth generation Q-Star golf ball, available in Pure White and Tour Yellow on June 28. “The new Q-Star maintains the high-quality performance that consumers have come to expect with this golf ball,” said Jeff Brunski, Vice President of Research and Development. “We’ve enhanced this generation with the new Read more…
The story for 2019 balls? The big boys make incremental, but impressive, changes, and those with a bit less name recognition, but their own eye-popping (and distance-grabbing) technology continue to impress as well. Our sleeve-worthy selection: ON CORE AVANT, ELIXR & GENIUS Since this company bolted onto the golf scene about a decade ago, they’ve Read more…
For the first time ever, Titleist Pro V1 and Pro V1x golf balls are rockin’ a new color: high optic yellow. Following a successful seeding and validation period on the PGA Tour, the new 2019 Pro V1 and Pro V1x Yellow golf balls will be available in golf shops beginning Friday, March 15. They can Read more…
TaylorMade Golf Company has rolled out new TP5 Pix golf balls, optically designed using advanced visual technology to offer more visibility. THE GENESIS OF TP5 PIX The fastest growing segment for TaylorMade in the golf ball category is non-white (traditional) product. Golfers’ growing trend toward playing a golf ball that allows for a different look Read more…
