Bet there’s never been a story about a golf product that quoted Maya Angelou, history’s foremost poet and writer. Well, here goes:
“There’s no greater agony than bearing an untold story inside you.”
That wisdom personifies the heart and soul behind Whiskers, the new, first and only golf-specific shoelaces brand that’s rivaling the popularity of Angelou herself.
Even a hint of self-expression typically makes even the shyest and conservative people feel good about themselves. Similarly, a little “fun pop” of Whiskers color weaved into your FootJoy, Nike and ECCO golf shoes is just what the self-esteem doctor ordered.
Whiskers laces are neither overwhelming nor obnoxious to the eye. They don’t blind others in your foursome. This isn’t Loudmouth pants gracing the round physique of John Daly. Simply put, Whiskers’ subtle personalization ability to match shoe, shirt and belt colors is breakout personal storytelling at its finest sans megaphone.
There are about 30 colors in Whiskers men’s and women’s golf collections. Bestsellers include navy and light blue, orange and white, berry and black, green and blue, and purple and pink. At only $15 a pair and $60 for a set of five, everyone from fashionistas to fashion novices instantly and appropriately release their bottled-up selves to become fashion relevant.
Yes, you can get ordinary replacement pairs on the check-out line at a ubiquitous drug store chain. Yes, they only cost $3.99. But they rip quickly – guaranteed.
Whiskers’ Made-in-the-USA laces are constructed with ultra-durable poly-nylon tech weave with high-grade aglets and are available in flat and oval shapes from and 30 to 45 inches in length.
While Whiskers made its golf-market debut in late 2021, the legend-in-the-making brand has already begun to rapidly infiltrate hackers and low handicappers’ shoes alike. And the stories of Whiskers true believers are piling up.
Here’s one of a guy who recently played in Florida sporting Whiskers’ orange-and-blue laces to match his orange Peter Millar shirt. After putting out on No. 18, his playing partner shared his admiration for “those cool laces,” so much so that he demanded they swap laces on the spot. He went on to play another 18 in style. Turns out, he’s a Syracuse (Orangemen) University alum.
And you think golfers are going wild for Whiskers shoelaces now. Wait until they soon populate the feet of PGA and LPGA Tour players. Guarantee www.whiskersgolf.com will come close to crashing. And country club and higher-end daily-fee golf shops are primed to turn over their Whiskers inventories many times each season.
No more overplayed white belts. Bye-bye, super-sized polos. C’mon, long-sleeve dress shirts on the course. Whiskers laces are for all and will last because they represent self-expression color-coordinated with your garb and mood du jour.