TRUE linkswear (TRUE) professional brand ambassador Joel Dahmen wore TRUE LUX Pros en route to a top 10 finish at the 2022 U.S. Open held at the storied Country Club in Brookline, Mass. By way of his finish, he earned an exemption into next year’s U.S. Open at Los Angeles Country Club and $407,220.
The TRUE LUX Pro is designed and engineered to the rigorous quality, aesthetic, and performance demands of the modern professional golfer. Its classically inspired upper is made from premium leather and forged with TRUE’s TOUR-tested spikeless rubber tread for aggressive traction. A new WANDERLUX interior features a snug, padded heel cup and super foam insert that provides all-day comfort.
“I always love when I can trust my equipment and my footwear is a huge part of that,” Dahmen said. “TRUE doesn’t change, whether I’m wearing them to dinner, playing golf with the boys, or leading the U.S. Open. They stay true.”
The 34-year-old Clarkson, Wash. native and standout golfer at the University of Washington signed an exclusive deal with TRUE in 2020 not long after beating cancer and vowing to “do good in the world.” The top 10 finish is his third of the PGA TOUR’s 2021-22 wrap-around season, and Dahmen moves up to 65th in the FedEx Cup rankings after his finish at The Country Club last Sunday. He currently ranks 17th on TOUR in driving accuracy.
“Congratulations to Joel and [his caddie] Geno [Bonnalie] on an amazing U.S. Open performance,” says TRUE President Jason Moore. “They’re having an outstanding year on TOUR, having fun and getting it done in the game’s most comfortable golf shoes.”
TRUE crafts naturally comfortable gear ready to perform from the links to the streets. As a collective, we aim to inspire each other to achieve camaraderie, wellness and purpose in the pursuit of par. We’re a group of family and friends dedicated to sharing our passion and excitement for footwear, and the game of golf, with like-minded players. Born amid the rugged golf landscapes of the Pacific Northwest, we use only the finest and responsibly-sourced materials to protect golfers from the elements and help them #enjoythewalk.
In keeping with its global ethos, TRUE’s current footwear portfolio includes five core designs focused on sustainability, performance and comfort with a modern, minimalist aesthetic appealing to professional golfers, dedicated amateurs, avid recreational players and new golfers alike. Several TRUE models, like the recently released All Day Ripstop, are crafted almost entirely from recycled materials. For more information: www.truelinkswear.com; @truelinkswear.
Learn more about the TRUE Ambassadors and look for other TRUE Ambassador stories coming soon at www.truelinkswear.com/pages/ambassador.