Master Craftsman Bob Vokey and his pioneering R&D team continue to shape the future of wedge design with the introduction of the new Titleist Vokey Design Spin Milled 7 wedges. They provide all golfers the opportunity for a better, more confident short game through unmatched craftsmanship, technology and performance.
Vokey’s prior generation SM6 models ushered in a new era of wedge innovation and performance with their groundbreaking Progressive Center of Gravity (CG) design. The advancements made with SM7 – already the most played wedge model on the PGA Tour, with four SM7’s in the bag of Jordan Spieth – further widen the performance gap between a Vokey and all other wedges.
Improving in all three areas of wedge performance, new SM7 models provide increased shot versatility with expanded fitting options, improved distance and trajectory control and more spin. Finely tuned Progressive Center of Gravity locations improve trajectory and distance control while creating the best-feeling Vokey wedges to date. A concept pioneered by Vokey R&D, Progressive Center of Gravity aligns the CG with the impact position of each loft to produce precise distance and trajectory control with exceptional feel. Engineered using cutting-edge CAD technology, Progressive CG is visible technology on the back of the wedge.
Bob and his team identified the opportunity for an additional Spin Milled cutting process for plated wedges (Tour Chrome and Brushed Steel) as compared to the raw offerings (Jet Black and Raw). This new method improves upon Vokey’s industry-leading groove cutting tolerances, resulting in a more precise cut by finish and more spin in the plated wedges. A proprietary heat treatment is applied to all Vokey Design SM7 wedges, resulting in longer lasting spin through the life of the wedge.
The fastest way to a better short game is through a wedge fitting. Developed through his collaboration with the world’s best shot makers, Bob’s six tour-proven sole grinds — F, S, M, K, L and the new D grind – allow golfers of all skill levels to be precisely fit for their swing type, shot making style and course conditions. Vokey SM7 offers the game’s most complete selection of lofts, bounces and grinds, with 23 different combinations Golfers can learn more about custom fitting, locate a fitter and try the online Vokey SM7 Wedge Selector Tool.
Advanced testing of SM6 models showed an opportunity to enhance the CG locations within SM7. The Vokey R&D team pushed the locations even further – higher on the high lofts and lower on the low lofts – to produce more consistent performance with noticeably better feel at impact.