Designed utilizing data from more than 3 million ball fitting sessions, the Bridgestone TOUR B line features the TOUR B X, XS, RX and RXS. TOUR B X and XS are designed for low handicap golfers looking for exceptional feel. A softer urethane cover formulation provides excellent spin and greenside control, while increased distance comes from enhanced aerodynamics and improved 330 Dual Dimple design. The RX and RXS are for mid-to-low handicappers, delivering explosive distance and optimized trajectory thanks to high repulsion construction and new 338 modified Dual Dimple design. The RX will help players hit more fairways while those looking for unmatched feel will gravitate toward the RXS.
“Unlike other manufacturers, we don’t try to shoe-horn golfers into a ball that doesn’t fit their game,” says Adam Rehberg, Bridgestone Golf Ball Fitting. “Plain and simple, our goal is to help golfers find the ball that will lower their scores by maximizing performance from tee to green.”
The TOUR B series is a result of Bridgestone’s continued commitment to remaining on the forefront of innovation. Bridgestone owns over 1,000 golf ball patents and has more than 900 polymer engineers worldwide drawing on the company’s rubber expertise to design the industry’s leading golf balls.
“The secret to our success is in the data, as we rely on our database of millions of swings to understand how golfers of all skill levels are hitting the ball,” says Elliot Mellow, Bridgestone Golf Marketing Manager. “We then start to build out player personas based on trends and collaborate with third party golf industry data sources to further fine-tune each persona bucket. Once we have established exact needs of different players we determine which of our proprietary technologies can help them rise above the competition.”
In addition to the new TOUR B series, Bridgestone Golf designs a diverse portfolio of golf balls to meet the needs of all player performance characteristics, including the e6 SOFT, e6 SPEED, Extra Soft and Lady.