What’s Hot In 2010

An insider’s look at some of the hot new stuff for 2010

This Article Features Photo Zoom

The Goods: Golfshot

The Skinny: iPhone app providing GPS yardages, aerial views, personalized yardages and stat analysis for those who don’t think 19th-hole lies are the best form of performance review.

The Word from Michael Hall, president of Shotzoom Software, Golfshot’s creator: Our Golfshot GPS application was built with the game of golf and the golfer in mind—not gadgetry or “cool technology.” The product offers 25,000 courses worldwide, mapped in 11 languages, plus state-of-the-art statistics that can be e-mailed to the user and others in his or her group. We built a golf platform for the golfer as a tool for improvement.

Golfshot scoring should be as easy as paper and pencil. We want to provide lay-up positioning based on players’ clubs and their course, and in their language. It’s about golf, pace of play and assisting our members with their games. While there are plenty of options to add to our program, we believe Golfshot members want to play golf, not play with their phones. A simple, to-the-point interface gives our golfers a competitive advantage while keeping the foursome behind them happy that our users aren’t spending more time on their phones than on the game. Most avid golfers chart their rounds (via paper or Excel), use or have used expensive rangefinders, and desire current information on their favorite golf courses. With the emergence of smart phones, it was a golfer’s dream to remove the need for computer, rangefinder and paper scorecard, and have it all combined in the one device they carry with them at all times: cell phones. $30

The Goods: Srixon Trispeed II and Trispeed Tour balls

The Skinny: Budget gourmet balls with covers that can withstand a blow from all those groovy wedges the fusty USGA has said will be illegal one day.

The Word from John Rae, performance research group manager at Cleveland Golf/Srixon R&D: With the launch of the Trispeed II and Trispeed Tour, Srixon is offering the consumer two ball options in the three-piece category that don’t put as much damage on the wallet as urethane-covered three-piece balls. The Trispeed II is a low-compression ball designed to produce low spin off the driver. This low-spin performance will produce more distance for most golfers (as most golfers tend to have too much spin off the driver). Compared to the original Trispeed (which was widely known for its exceptional distance), the Trispeed II boasts a thinner cover and bigger core. This combination will produce more ball speed, aiding the golfer in achieving maximum distance.

The Trispeed Tour offers a nice complement to the Trispeed II. With its softer cover and firmer core compression, the Trispeed Tour will produce that additional spin around the greens and on approach shots that certain golfers demand in their ball. With these two offerings, golfers can find an upgrade to the two-piece ball they’re currently playing without the exorbitant cost associated with the urethane balls. $29/dozen


Rife Mid Series Putters
Two new offerings from Rife had us rolling in the aisles—so to speak. The 460 Mid Blade and 400 Mid Mallet both feature the company’s patented RollGroove Technology, which claims to promote a no-skid roll, so we knew, based on previous tests, that we’d like the results. On top of that, we liked that we could choose between a blade and a mallet. But the deciding factor? The price. A very affordable $99. These days, we’re jazzed to find quality product at a discounted price.


Titleist CB and MB Irons
With an eye for quality, traditional products, Titleist’s two newest iron offerings are sure to be a hit in 2010. It’s hard not to be attracted to the MB’s ($135-$159) classic blade design and the CB’s (same price) high-performance cavity back. Don’t you agree?


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