Sneak Peek 2010

Curious to see what lies ahead in 2010? Here’s a sneak peek at some (not all!) of the product offerings coming soon to a pro shop near you.

Labels: Equipment

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This year featured several new innovations, advancements and just plain cool stuff. So instead of describing them all here, we shifted the bulk of the write-ups over to our website at But in case you were curious to see what we thought was top-shelf in 2009, here’s our list of worthy GT Tech Award recipients.

Excellence in Adjustability Award:
TaylorMade R9 Driver
Hitting any type of drive has never been easier (especially straighter ones)

Distance Through Geometry Award:
Cleveland HiBORE Monster XLS
Taking a risk with an inventive shape and refining it to perform even better is the stuff we like to see.

Slice Buster Award:
Callaway FT-iQ Driver
Exquisite design to solve an unattractive ballfight.

Breakthrough of the Year:
TaylorMade Burner Irons
Straighter, higher, farther—what more could you want from an iron?

Best Overall Driver Series:
Titleist 909D Series
Three models that cater to all types of players from a company not known to make clubs for all types of players.

Best Reason to Walk Again:
Clicgear Pushcarts
Easy to use, easy to store, easy to kiss the golf cart goodbye.

Most Impressive New Ball:
Bridgestone B330-RX
Tour-caliber performance for everyone. We mean it—everyone will love this ball.

The Coming of Age Award:
GolfLogix iPhone software
If you have a smartphone and you play golf, you need to have this.

Best On-Course Nourishment Award:
Amino Vital
The pros use this stuff all the time. Just look for the logoed towels.

Best-Performing Yet Unique-Looking Award:
Axis1 Putter
Beauty is in the eye of the ball-holder. It’s not how; it’s how many.

Top Shaft Material Innovation:
UST Mamiya AXIVCore Shafts
A four-axis material that produces incredible stability. We also love its counterbalanced feel.

Devil in the Details Award:
Callaway Diablo Series
You won’t see a lot of Diablos played on Tour, but you’ll see them in a lot of golf bags at your club. Mostly from the guys who beat you.

Might as Well Be a Driver Award:
Exotics XCG-V Fairway Woods
The only difference is you’ll have a lot more fun hitting these from the fairway than you would hitting a driver. They’re powerful, to say the least.

Outstanding New Shaft Series:
Fujikura Motore
Even if you don’t swing like a Tour player, you still can have a ballflight that emulates one.

Up the Ante Award:
Srixon Z-Star
The best ball you have yet to try. It’s that good.

Must Have New Shaft Award:
Aldila VooDoo, Mitsubishi Fubuki, GD Aura
All 3 can help you hit it farther and straighter.

Welcome Back Award:
Golf Pride Tour Velvet BCT
The best-feeling corded grip we’ve ever wrapped our hands around.

The Megan Fox Award:
Cleveland CG7/CG7 Tour
Fantastic aesthetics and excellent versatility make these irons a must-have set

Outstanding Value Company Award:
Hireko Golf
Great values can be found on this company’s website, especially when it comes to drivers.

Best New Putter Tech Award:
PING’s iWi Series
New advancements from the company that started it all.

Radical Putter Design:
Odyssey White Hot Series
Odyssey’s willingness to explore new shapes is to be commended.

Great Looks, Great Feel Award:
Adams Speedline Driver
A blue driver? We love it.

Top Craftsmenship Award:
Mizuno MP-52 irons
Mizuno’s Grain Flow Forging produces some of the best-looking and -feeling irons in the world.


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