Sneak Peek 2010

Curious to see what lies ahead in 2010? Here’s a sneak peek at some (not all!) of the product offerings coming soon to a pro shop near you.

Labels: Equipment

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The e-Series golf balls ($26/doz.) from Bridgestone have received a makeover. The 2-piece e5 has a softer urethane cover and a revamped dimple pattern for a higher ballflight. The 3-piece e6 has a new inner layer that cuts sidespin for straighter, longer hits. And the new 3-piece e7 is a lot like the e6, only it’s about 5% firmer for a lower, more penetrating ballflight.

Designed by the renowned designer, Roger Cleveland, Callaway’s new X Series JAWS wedge features Mack Daddy grooves and is constructed from soft 1020 carbon steel. Available in Soft Milky Chrome ($109) or Dark Vintage ($119).

Created with Tour input, Odyssey’s new White Ice ($129/estimated street price) line of putters feature a Black Nickel finish that looks and feels more premium than the White Hot XG line it’s replacing. Also new for 2010 is a more responsive insert that yields better auditory feedback, feel and consistency—especially with softer balls. Comes in a number of head shapes. (Sabertooth, shown). Look for it in stores starting November 15.

The new S2 Irons ($985) from Cobra have a multimaterial makeup of urethane, polymer and steel for an iron that feels good, even when you’re not. Highly playable and made for players of any skill, the S2 Irons also have a low/back CG for a higher ballflight and a stronger loft configuration for more distance throughout the set.

The new AP1 ($699) and AP2 ($999) 710 irons from Titleist both have received makeovers, making them easily the most playable forged irons ever made by Titleist. Both have been tweaked for better feel via a Tuned Feel System that’s a co-molded medallion made of elastomer and aluminum located behind the clubface.

Tour Edge/ Exotics
Exotics’ new XCG-3 fairway wood ($299) was built with a heavy tungsten sole and skirt. Why tungsten? It’s twice as heavy as steel so even more weight can be placed below the ball for superior launch characteristics. How heavy is it? Its sole represents 63% of the clubhead’s total weight.

The XCG-3 hybrid ($199) is Exotics’ first hybrid with a tungsten sole, and its thin maraging steel cupface was designed to improve rebound off the clubface. The XCG-3 also includes two internal weight pads that help lower its CG.

Adidas footwear
Now in its fourth generation, Adidas’ Tour 360 4.0 ($180) comes in five different color combinations and a two-year waterproof warranty. Its 360WRAP makes it Adidas’ most stable golf shoe ever.


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