Tuesday, March 5, 2013
2013 Buyer's Guide Balls
5 QUESTIONS WITH SRIXON
With Chris Beck, Brand Manager SRIXON
1 Golf balls today fly further than ever in the history of the game. That said, is distance still a top priority in your golf ball designs? Or are you finding more consumers actually wouldn't mind sacrificing a tiny bit of distance for some added control?
Well, distance will always be king, but being able to improve in other areas without sacrificing distance improvements is where we're starting to focus our research. This year, we're introducing a technology called Spin Skin that enhances greenside spin without sacrificing any distance. Usually in golf ball development, there's a give-and-take when trying to improve distance or greenside spin, but with Srixon's new Spin Skin, this isn't the case.
2 We love colored golf balls as much as you do. Do you think we'll start seeing more color out on the professional Tours soon?
The Yellow golf ball has really gained acceptance at the consumer level, with some retailers telling me it represents more than 10% of their total golf ball sales. This type of consumer acceptance is really exciting and proves that this isn't just a trend. On the major Tours, we're seeing more growth with the Srixon Tour Yellow on the Champions Tour and Development Tours around the country.
3 We've seen soft-feeling golf balls gain popularity as of late. What's the secret behind making a soft-feeling ball that has plenty of distance?
In the past, consumers were told that the harder the golf ball felt, the longer it went. However, at Srixon we've been able to develop soft-feeling golf balls (Soft Feel and Q-STAR) that go long and feel great. Srixon's Energetic Gradient Growth core technology produces high launch conditions with low spin that create greater distance through flight optimization, whereas firmer balls place emphasis only on ball speed, which doesn't always equate to greater distance.
4 Let's put an end to the debate right now. Should amateurs play the same type of golf balls as Tour players?
I don't think the debate is about amateurs versus professionals, but at Srixon we believe that those amateurs who can't take advantage of the intended design performance of a Tour ball, such as working a small fade or a high draw to improve their scores, wouldn't benefit from use of a Tour-type golf ball. These players will benefit greater from a low-spin, game-improvement-type ball that has performance emphasis on control and distance such as our Q-STAR-type golf ball offering.
5 This is a silly question, but we've never asked. Why are golf balls sold in sleeves of 3 and packs of 12? Do you see changes on the horizon to the way balls are sold?
Consumers have been buying golf balls in dozens and sleeves of three for as long as I can remember. In fact, many golf courses have permanent in-store fixtures that support only sleeves of three, therefore making a change might affect our positioning at retail. Therefore, we don't have any plans on changing the way we package our golf balls in the near future.
Page 5 of 5