Showcase: Titleist Goes High Tech

Titleist Goes High Tech
If there’s any golf equipment manufacturer that’s normally associated with traditional designs and performance, it’s Titleist. Company engineers continue this trend with an impressive new multiple iron offering, but with a strong touch of technology. Evidence of this can be seen in the player-friendly AP1, which features a multi-material construction including the use of a tungsten nickel section, an elastomer insert and a thin stainless steel face. The slightly less forgiving AP2 combines the feel of a traditional forging with the high-performance attributes of multi-piece construction, a metallic cavity plate and dual hosel lengths for improved launch conditions. Two of the new offerings, the ZB Forged and the ZM Forged appear to be very traditional but both also feature a unique Z-Muscle design that provides a significantly enhanced feel.

Central Support Bar Contains an elastomer cushion for vibration dampening while also providing rigidity behind the impact area.
Dual-Cavity Design This area is hollow, creating an unusual, dual cavity design that optimizes both forgiveness and performance.
Thin Face This feature places additional weight low and deep in the clubhead to improve overall weight distribution.

	Consistent Length A consistent blade provides a solid look at address while progressive offset enhances playability and forgiveness.
	Launch Control The dual cavity, multi-material, thin face design optimizes the CG location to promote a higher launch.
	Feel Matters Despite it’s multi-piece design, the AP2 features a traditional, forged construction and expected soft feel.