DEVEREUX We love when golf clothing doesn't look like, well, golf clothing. The new Devereux line embodies the look and feel we like. Simple, classic color palettes inspired by our neck of the woods in Los Angeles, fitted but not form-fitting sizes, and design inspirations from an era when golfers were considered the best-dressed athletes in the world. dvrxgolf.com
ADIDAS The pure 360 shoe ($250) from adidas Golf features the brand's thinnest and softest leather in the upper. Its new outsole gives you swing-plane traction, while its mid-foot cleat enhances gripping and stability. We really like the color options and general aesthetics. adidasgolf.com
MITSUBISHI For adjustable drivers, Mitsubishi Rayon's FUBUKI ZT ($300) boasts the latest M.D.T. technology in the tip that yields a consistent bend profile throughout the swing. Its stiff midsection lowers launch and spin. The shaft has a high balance point geared for increasing clubhead speed. mitsubishirayongolf.com
CLEVELAND Cleveland Golf's Smart Sole wedges ($99) come in two flavors: The 48-degree "S" eases bunker escapes while the 42-degree "C" helps make chip shots more consistent. The company's widest wedge sole helps prevent excess digging in turf and sand, so you'll get solid contact from anywhere. These are particularly awesome at eliminating chili dips, so be prepared to chip better. clevelandgolf.com
CALLAWAY Callaway NEOX Flyer 2 aviator-style sunglasses ($129) sport high-tech polycarbonate lenses, plus an ultrastrong and lightweight carbon-fiber frame that rests comfortably on your nose. The spring hinge temple is detailed with a woven texture. They look simple and cool, in either black or silver frames. callawayfootwear.com
HOPKINS GOLF Hopkins Golf's VL Pro ball ($19) is a three-piece, Surlyn_¨-covered model that performs long off the tee, but it also feels soft around the green, where you need it to be. We loved it in our testing, especially considering the price. hopkinsgolf.com
OGIO OGIO's Gotham stand bag ($240) boasts a stealth-black blend of exotic nylon fabrics. This lightweight model has cool speed zippers for easy pocket access, a four-point strap and roomy storage compartments. ogio.com
SWING PLANE PERFECTOR The Swing Plane Perfector (__116) dials in exactly what the name implies: your swing plane. Simple to use and very well constructed, the SPP allows you to fine-tune your plane in precise numeric angles either from the turf or a mat or virtually any type of surface. Best of all, it collapses easy and fits in your golf bag. swingplaneperfector.com
ANTIGUA The Antigua brand has been around for a while now, but some of the company's latest styles prove this brand isn't your father's clothing company. The fresh new, athletic-inspired Performance 72 line demonstrates attention to detail, highlighting just the right accents. It's performance with style. This apparel is perfect for the course–and off the course, too. antigua.com antigua.com
NIKE Nike Golf's VR_S Covert 2.0 hybrids ($229 each) come in a progressively smaller clubhead size and taller clubface as the loft increases, all in the name of more forgiveness. A Fly-Brace reinforced cavity translates to long and straight shots. The #2 and #3 hybrids are similar to fairway woods, while the #4 and #5 offer more shotmaking precision. nike.com
TRUELINKSWEAR TRUElinkswear's lyt breathe ($129) are oh-so-lightweight and comfortable. Like wearing slippers. Plus, their breathability keeps your feet cool. The upper is made of mesh, the outsole, an EVA material with excellent traction. truelinkswear.com
ZEPP LABS Zepp Labs updated its cool 3D Multi-Sport Motion Sensor ($150) and smartphone app. The new unit is a third smaller than before and is easier to operate. When attached to your golf glove, it allows you to review and replay a simulation of your swing from any angle on your smartphone and provides detailed swing analysis. zepp.com
PERFECT PITCH GOLF MAT The Perfect Pitch Golf Mat ($65) takes the guesswork out of working on your short shots using a series of indicators that help you with feet and ball positions. We love that! And we especially like that it can be used anywhere. Comes in models for men, women and juniors. perfectpitchgolf.com
NOW PLAYING: COBRA BIO CELL Adjustability, customization and more distance? Sign us up! The new BiO CELL driver from Cobra represents our favorite Cobra driver to date, with arguably the simplest on-the-fly adjustability. The MYFLY8 and Smart Pad Tech combine to make adjusting loft a cinch, and the Crown CELL weighting and E9 Face work together for added distance and forgiveness. But, really, enough descriptive speak, how does it perform? You heard it here, the BiO CELL is long! It's not only deep, it's really forgiving on off-center strikes and gets the ball airborne in a hurry. It comes in six colors (orange, blue, red, white, silver and black).
For the more serious golfer, the BiO CELL+ is a solid option. Featuring the same adjustability features as the BiO CELL, the 440cc BiO CELL+ has a composite crown, which effectively promotes the high-launch/low-spin ballflight that better players want nowadays. It comes in five colors with premium shafts to choose from.
Go to cobragolf.com for more information on Cobra's latest sticks.