July 2007

The latest in golf equipment, instruction, training aids, apparel & more

New & NotableNow Playing: Back In Black
Finally! We’ve been waiting for a 460cc version of the r7 Quad for a couple years now, and this year the people at TaylorMade Golf answered the call. For starters, the new r7 Superquad ($399) is not only the best adjustable-weight driver the company has ever produced, it’s also the sexiest. Equipped with an all-black finish, a deep-face and the company’s signature Moveable Weight Technology, the r7 Superquad is more forgiving and longer than ever. How, you say? It starts with TaylorMade’s Ultra-Thin Wall Technology, a feature that’s no longer reserved just for the crown. Instead, it covers virtually the entire structure of the clubhead. This enabled designers to place four weight ports in the r7 Superquad without weighing the clubhead down, a feat previously not accomplished with the older r7 460 that had only two ports.

Adjustable-weighting aside, we couldn’t help but notice the vastly improved level of forgiveness the r7 Superquad has over previous models. It’s unofficially the first quad-weighted driver for the masses, thanks to high MOI and remarkable distance on mis-hits.

For more information on the r7 Superquad, the TP version (pictured) and TaylorMade’s popular RE*AX graphite shaft, log on to www.taylormadegolf.com

I WearNew & Notable

In between shots at this year’s Masters, Zach Johnson could be seen wearing high-performance eyewear. But he isn’t the only player who’s opted to add shades to his list of indispensable equipment. Eyewear can be seen on everyone from Brett Wetterich to Tiger Woods (at this year’s Dubai Desert Classic). Why are so many Tour pros covering up their eyes?

Rocky Fresh, Business Development Manager for adidas Eyewear, says the population is getting more educated. “Everyone wears sunscreen but only one percent of the population get melanoma,” Fresh says. Despite these low numbers, Fresh acknowledges there’s a much greater chance people will suffer from eye damage. “Thirty percent of all 60-year-olds contract light-related vision impairments,” Fresh says. And, as you get older, the numbers worsen. “Forty-five percent of 70-year-olds [suffer from vision impairment],” he continues. 

Although it’s clear some golfers have gotten the message, most still play without eyewear, leaving their eyes susceptible to a myriad of ailments. The irony, as Fresh points out, is that many people envision lots of golf in retirement, only to have their time on the course compromised. “Unless your vision is protected, it’ll start to go once you reach the age you can really start to enjoy the game,” he says. 

New & Notableadidas • T-sight L

The Scoop: A 100% distortion-free lens and no optical “sweet spot.” 
The Lens: Light Stabilizing Technology minimizes how much your eyes must adjust between light conditions.
Why you should buy it: Adaptable construction means it fits different faces.

New & NotableSunBuster • The Fuzzy

The Scoop: Sunbuster’s Sports Enhancement Eyewear protects sensitive eyes from damaging rays.
The Lens: The purple PuttReader lens helps bring out green contours.
Why you should buy it: More than 150 Tour professionals and caddies wear ’em.

New & NotableTifosi • Scatto

The Scoop: The Scatto has adjustable ear and nose pads.
The Lens: The EC lens (shown) actually enhances terrain details and helps the wearer read the greens.  
Why you should buy it: Lightweight, customized fit and increased comfort.

New & NotablePeakvision • Sports ELO

The Scoop: Made from pure titanium, the Sports ELO slender frame is great for smaller faces.
The Lens: Dual Zone technology maintains clarity and depth perception.
Why you should buy it: The ELO weighs less than a dozen paper clips.

New & NotableCallaway • Hybrid Series

The Scoop: The new collection blends magnesium and hi-tech alloys that combine to make a durable frame.
The Lens: NEOX technology helps preserve depth of field.
Why you should buy it: Clean, sporty shape that looks more golf than NASCAR.

Buy ’em Now! We found these prices online!
adidas T-sight: $135 | www.adidas.com/eyewear
SunBuster Sport Enhancement Eyewear (The Fuzzy): $140 | www.sunbuster.info
Tifosi Scatto: $60 | www.tifosioptics.com
Peakvision Sports EL1: $229-$469 | peakvisionsports.com
Callaway Hybrid Series: $130 | callawayeyewear.com


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