April 2010

The Latest in golf equipment, instruction, training aid, apparel and more

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Built to perform with the new groove rules instituted by the USGA, Callaway’s new four-piece, urethane-covered i(s) ($42/dozen) utilizes second-generation Dual Core technology, making it easier for all golfers to generate maximum short-game spin. (The rule change was designed to reduce spin off wedges and short irons.) Callaway also claims that the i(s) is its softest ball. Features refined HEX Aerodynamics for reduced drag and stable, efficient ball flight in all wind conditions. callawaygolf.com

The two-piece Distance 312 ($19/dozen) from Zero Friction features a 312-dimple pattern, which allows for maximum distance, roll and soft feel. Claiming to travel up to five yards longer than the competition, the Distance 312 is made from 100 percent renewable resources with no toxic synthetic materials used in the process. Each sleeve contains a 3¼-inch, 2¾-inch and 1¾-inch (hybrid) Zero Friction tee. excelgolfproducts.com

The new Soft Feel Lady ($19/dozen) from Srixon brings all of the distance technology of Srixon’s success to a golf ball specifically designed for women. The newly developed super-soft Energetic Gradient Growth core allows moderate- to low-swing-speed golfers the ability to gen-erate impressive ball velocity and excellent feel. The “Hit Straight” alignment aid provides a clear path toward the intended target. srixon.com

From Scheyden Precision Eyewear comes the Fixed Hybrid ($259-$309) collection featuring the only full-coverage wrap design for a unique custom fit. Combines a cedar-rolled composite frame with flexible, hypoallergenic NiAg temples and cloisonné tips for complete comfort, even when wearing a hat. Comes in three styles: Jet-A, Panorama and Revelstoke, in either gloss black or Havana tortoise-shell. scheyden.com

The ergonomically correct Chev Extreme ($95) sunglasses from Callaway have a TR90 frame material for superior strength, memory and lightweight comfort. Offers full ocular coverage and supplies the ultimate protection from the elements. Its next-generation Neox NX9 lenses provide superior visual acuity and protection, allowing only nine percent light transmission. callawaygolf.com


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